![]() To get to this point I had to become clear on what was important to me: There is a lot of advice out there on how to best organize our small businesses and it’s taken me a few years of trying different systems to finally arrive at a place where I found my groove with what works best for me. If you need help either work with a designer or take a course. Make sure it looks good, flows well and reflects you and your values. Our websites are our calling cards, they are often where people form their fist impression of you and your business. Have a website that attracts and converts customers. Networking not only helps spread the word about what you do but it’s also a great way to give and get support. This can take the form of joining local business groups, online communities, forming or joining mastermind groups. I used to kinda hate networking in the corportate world but it feels very different when you have your own business. My passion for my business is what gets me through the tough times and also what motivates me to give it my best at all times. It is no secret that I love Squarespace, design and teaching. This is all about aligning your own values with your business goals and practices, as well as honoring your personal temperament in the process. Knowing yourself and how you work best is crucial to the ‘karma’ of your business. Work in alignment with your personality and values. This has always been at the core of my business and it ensures lots of word of mouth recommendations from happy customers and getting a name out there for delivering high quality work. High quality customer services and products. My business grew very organically and here are five things that helped: Other intentional offline activities such as spending time with friends, reading a book, knitting, going on an artist date and generally living more away from the screen.įor the first few years in my business I never had a dedicated marketing or sales strategy, nor did I spend any money on things like ads or hired a marketing specialist. Regular walks or bike rides along the sea. I am less tempted to ‘quickly’ check on something in the evening if I have to restart my computer. Shut down my computer at the end of my work day. Sometimes I’ll even go for a quick walk around the block to clear my head. I set my timer every 30 or 60 minutes to take a break, during which I stretch, take a few deep breaths, go into my kitchen and drink a glass of water. Here are some of the things that are helping me: Over the years I have become better at balancing the need to be online (for my business) and the benefit of getting my head out of my screens and into my body and ‘real’ life. As we all know, this is neither healthy nor does it make us more productive, on the contrary. I am certainly guilty of getting sucked into the Instagram, Facebook and Google vortex. I am still friends with many of the local business owners and enjoy working in coffeeshops whenever I need my ‘people fix’.Īs online entrepreneurs in an increasingly digitized world it is easy to spend hours and hours glued to our screens and office chairs. ![]() My office was located in an office building in the historic part of our small town and soon I made friends and business connections which led to new clients and me becoming the local go-to designer!Īfter one year I was established enough and moved into my home office which I love as well. It plugged me into the local business community. It gave me structure and helped me develop a routine that worked for me and my business while I transitioned from being a corporate employee to self-employed. It made me feel professional and like I still had a ‘proper’ job. ![]() Which, of course, is a big part of what I love about having my own business! However, when I first started out I decided to use some of my savings and leased an external office space for 12 months. As a web designer all I needed was a computer, so I could work from pretty much anywhere.
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